Basement Photographic are providers of high quality still photography for all uses including print and web as well as moving imagery for fashion related e-commerce sites. We shoot thousands of garments each year, either as invisible mannequins or on-model as well as MovingStill animated sequences, catwalk and product video and high quality still images.

Great care is taken to ensure colour reproduction is accurate and vibrant, skin tones are natural, files are named correctly and garments are returned in the condition in which they arrived.

We understand the need to maintain quality at a price that reflects both the quantities and the transient nature of fashion items.

Basement Photographic have provided such content for many companies including Debenhams, House of Fraser, Clarks, Blooming Marvellous, Wimbledon and Barbour.

For a brief overview of some of our other fashion services, scroll down the page of click here to view our portfolio.

Above is a small selection of our work for Debenhams and Amazon

Invisible Mannequin Photography

Over the years we have perfected the invisible mannequin style of photography and we can offer very competitive rates on large quantities of garments shot in this way.

We have a huge range of mannequins ensuring the best fit possible, including pregnant, plus size, and children versions.

Soul Revolver: Product photography by Basement Photographic

Basement Photographic are specialists in invisible mannequin photography

HD Professional Video

We can produce outstanding moving content for your product and landing pages such as catwalk video or short promos and our dedicated soundproof studio has increased our ability to provide cost-effective HD video.

Stills photography shot simultaneously can minimise model costs and qualify for heavily discounted photographic rates.

Catwalk ‘behind the scenes’ video shot at Basement Photographic

MovingStills

MovingStills are high resolution interactive animated sequences which we developed as an alternative to video initially for the fashion industry. It enables the online shopper to manipulate an image so they can see all aspects of a garment or a product.

Other benefits are that MovingStills can sit on the product page without the need for a separate video viewer, and also, enlargements can be built into the file allowing for a front and rear enlarged view.

These sequences are particularly effective when viewed on a tablet or mobile device, and are, without doubt, a compelling and effective sales aid.

Go on – have a fiddle with the example to the right! Or you can see more MovingStills examples here.

To view the MovingStill simply click the start arrow to see the entire sequence. To manually move the animation forward or backwards, simply move your mouse left and right over the image. Click on the magnifying glass for a zoomed enlargement, click on “switch zoom” to swap from a front to a rear view, click on the image to return to the normal view.

Fashion Portfolio Examples

A few examples of our fashion related work can be seen below, or click here to view our fashion portfolio.

Mothercare: Fashion photography featuring children by Basement Photographic

Mothercare

Studio Photography

Studio based photography by Basement Photographic

Basement

Studio Photography

Debenhams: Fashion photography by Basement Photographic

Debenhams

Studio Photography

Scott Cornwall: Studio based photography by Basement Photographic

Scott Cornwall

Studio Photography

Debenhams: MovingStills by Basement Photographic

Debenhams

MovingStills

Debenhams: Fashion photography by Basement Photographic

Debenhams

Studio Photography

Soul Revolver: Product photography by Basement Photographic

Soul Revolver

Invisible Mannequin Photography

Babies R Us: Child photography by Basement Photographic

Babies R Us

Studio Photography

Your Darzi London: Fashion photography by Basement Photographic

Your Darzi London

Studio Photography

Plume: Fashion photography by Basement Photographic

Plume

Studio Photography

Babies R Us: Fashion photography featuring children by Basement Photographic

Babies R Us

Studio Photography

Babies R Us: Child photography by Basement Photographic

Babies R Us

Studio Photography