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Basement are providers of high quality stills and moving imagery for fashion related e-commerce sites. We shoot thousands of garments each year, either as invisible mannequins, on-model stills, MovingStill 360 degree interactive animations, as well as catwalk and product videos.

Model Photography

We have provided fashion photography for the web since the inception of e-commerce and we are very aware of the need to consider cost and throughput while consistently supplying the highest quality imagery.

We have sought out new ways to display clothing online and we have developed Movingstills animated sequences to bring your products to life.

Our facilities contribute to our ability to shoot vast amounts of clothing every year, and we have a network of talented stylists and hair and make-up artists to complete the picture.

MovingStills 360 Photography

MovingStills are unique interactive animated sequences designed to enable the online shopper to manipulate an image to see all aspects of a garment and really bring it to life!

Other benefits are that MovingStills can sit on the product page without the need for a separate video viewer, and also, enlargements can be built into the file allowing for a front and rear enlarged view.

These sequences are particularly effective when viewed on a tablet or mobile device, and are, without doubt, a compelling and effective sales aid.

For more information about MovingStills 360 model and product photography please click here.

To view the MovingStills animation simply swipe or drag your mouse over the image. Double tap or click to enlarge any individual frame.

Invisible Mannequin Photography

Over the years we have perfected the invisible mannequin style of photography and we can offer very competitive rates on large quantities of garments shot in this way. Unpacking, prep/steaming, shooting, retouching, repacking and delivery back to you. It’s what we do!
We have a huge range of mannequins ensuring the best fit possible, including pregnant, plus size and children versions.

Video Production

We can produce outstanding moving content for your product and landing pages such as catwalk video or short promos.

Catwalk video for Blooming Marvellous

Behind the scenes at a Your Darzi catwalk video shoot

Fashion & People Portfolio Examples

A few examples of our fashion and people related work can be seen below, or click here to view our fashion and people portfolio.

Studio based photography by Basement Photographic

Basement

Studio Photography

Ink Inc.: Portrait photography by Basement Photographic

Ink Inc.

Studio Photography

Studio based photography with set and retouching by Basement Photographic

Basement

Studio Photography

Portrait photography by Basement Photographic

Will King, Founder of King of Shaves

Location Photography

Silver Cloud

Silvercloud

Studio Photography

Wimbledon

All England Lawn Tennis & Croquet Club (Wimbledon)

Model Photography

Mothercare

Mothercare

Model Photography

Dirty Car

Basement

People & Location Photography

Repertoire

Repertoire

Studio Photography

Fox and Rose

Fox and Rose

Studio Photography

Basement MovingStills 360 Example

Basement

MovingStills 360

Debenhams

Debenhams

Model Photography

Basement MovingStills 360 Example

Basement

MovingStills 360

Basement MovingStills 360 Example

Basement

MovingStills 360

Supremebeing

Supremebeing

Invisible Mannequin Photography

Krispy Kreme

Krispy Kreme

Model Photography

Moda: Location-based people, child and product photography by Basement Photographic

Moda

Location Photography

Mothercare: Fashion photography featuring children by Basement Photographic

Mothercare

Studio Photography

Debenhams: Fashion photography by Basement Photographic

Debenhams

Studio Photography

Mothercare: Roomset photography by Basement Photographic

Mothercare

Studio Roomset

Scott Cornwall: Studio based photography by Basement Photographic

Scott Cornwall

Studio Photography

Debenhams: Fashion photography by Basement Photographic

Debenhams

Studio Photography

Shelley Rudman, Olympic Silver Medalist: People photography by Basement Photographic

Shelley Rudman, Olympic Silver Medalist

Studio Photography

Babies R Us: Child photography by Basement Photographic

Babies R Us

Studio Photography

Your Darzi London: Fashion photography by Basement Photographic

Your Darzi London

Studio Photography

King of Shaves (John Terry): Portrait photography by Basement Photographic

John Terry, Footballer

Location Photography

King of Shaves: People photography by Basement Photographic

King of Shaves

Location Photography

Plume: Fashion photography by Basement Photographic

Plume

Studio Photography

Babies R Us: Fashion photography featuring children by Basement Photographic

Babies R Us

Studio Photography

Babies R Us: Child photography by Basement Photographic

Babies R Us

Studio Photography